Sara Davies MBE is a British entrepreneur, television personality, and investor who has built an impressive business empire. With an estimated net worth of £37 million, she has established herself as one of the most successful female entrepreneurs in the UK. Best known for founding Crafter’s Companion and being a Dragon on Dragons’ Den, Sara continues to inspire entrepreneurs worldwide.
Early Life and Education
Born on April 23, 1984, in Coundon, County Durham, Sara Davies displayed a passion for business from a young age. She attended the University of York, where she studied Business Management. While still a student, Sara identified a gap in the crafting market, leading her to create a groundbreaking product that would launch her career as a businesswoman.
The Birth of Crafter’s Companion
In 2005, while studying at university, Sara developed The Enveloper, a revolutionary crafting tool designed to help cardmakers create envelopes of various sizes. The product was an instant success, selling over 8,000 units within 24 hours when debuted on Ideal World, a shopping channel.
By the time she graduated with a first-class honours degree, Sara had already built a business generating over half a million pounds in revenue. From this success, she officially launched Crafter’s Companion, which has grown into a global crafting company. Today, the company:
- Ships to over 40 countries worldwide, including North and South America, Europe, Asia, South Africa, and Australia.
- Employs more than 200 people across different regions.
- Generates an estimated revenue of over £35 million.
Sara’s innovative approach to crafting has positioned Crafter’s Companion as a leading company in the creative industry.
Dragons’ Den and TV Career
Sara joined the popular BBC investment show Dragons’ Den in 2019, replacing Jenny Campbell for the seventeenth series. At the age of 35, she became the youngest-ever female investor on the show.
Upon joining Dragons’ Den, Sara expressed her excitement, stating:
“I’ve always been very passionate about investing time in and sharing my expertise with other entrepreneurs. And hopefully, I’ll be able to help some of the contestants take their businesses to the next level.”
As of 2024, Dragons’ Den is in its 21st season, airing Thursday evenings at 8 PM on BBC One. Sara is joined on the panel by:
- Peter Jones (original cast member)
- Deborah Meaden
- Touker Suleyman
- Steven Bartlett
Additionally, former footballer Gary Neville and Emma Grede have joined as special guest investors.
Other TV Appearances
Aside from Dragons’ Den, Sara has participated in several popular television shows:
- Strictly Come Dancing (2021) – She partnered with Aljaž Škorjanec but was eliminated in week seven.
- Ultimate Wedding Planner (BBC Two, 2023) – Hosted alongside Fred Sirieix and Raj Somaiya, helping wedding planners design unforgettable ceremonies.
Sara’s charismatic presence and business expertise have made her a sought-after television personality beyond the business world.
Personal Life and Family
Sara is married to Simon Davies, whom she met as a teenager. They tied the knot in September 2007. Simon has played a crucial role in Sara’s business journey, co-founding Crafter’s Companion with her.
The couple has two children, Oliver and Charlie, and resides in a luxurious mansion in Teesside, North East England.
Sara has openly spoken about her parenting philosophy, stating that she and Simon have differing opinions on how to raise their children regarding wealth. She shared on Loose Women: “My husband Simon wants to give the kids the things we could not have, but I want them to have the experiences we did have.”
Accolades and Achievements
Sara’s success has not gone unnoticed. She has received over 25 business awards, including an MBE in 2016 from Prince William for her contributions to the economy. Her journey from a university student to a multi-millionaire entrepreneur has made her a role model for aspiring business owners.
Business Expansion and Future Prospects
Sara continues to expand her business empire. Crafter’s Companion has introduced multiple crafting products, retail stores, and online platforms that cater to a global audience. Additionally, Sara is actively investing in new businesses through Dragons’ Den and supporting female entrepreneurs.
As she continues to mentor, invest, and innovate, Sara Davies remains an inspiring figure in the business and television industries. With a net worth of £37 million, her influence and success show no signs of slowing down.